BuzzMarketing Part 2

Empowered Interactivity: creating buzz by allowing people to be a part of the product.

For a church there is a fine line here. Having the worship leader become more like a wedding singer that takes requests probably wouldn't work. For some reason it does work well with sermon series. Recently Gary Lamb at Revolution Church did a series titled "You Asked For It" in which the series was driven by requested topics. The topics were often in the category of taboo which is another thing that generates Buzz.

I'm wondering what other ways we can create Empowered Interactivity. Currently most of our mission projects are generated by church members not the staff. I am always encouraging people to go out on a limb and commit our church to meet the needs they see. I tell them to let their friends know that you and "one hundred of your closest friends" are there to help them. And it works. People do it and the church's response has always exceeded the need!!!

Let me know if you can think of any other ways to get church members or better yet the community interactively empowered by your church.